I am more than meets the road

The unsung hero of the morning commute. The carpool buddy who never changes the station. A tire is so much more than a tire. And I am not just any tire. I am a Yokohama. Designed to drive better, perform harder, keep you safer, and take you further. This is what I'm made of.

Tread

Smoother handling. Stronger traction.

I am The fraction of a second between fender and bender

I am the science behind the sigh of relief. Years of engineering and thousands of man hours of simulation and testing that pay off in the blink of an eye. I am the confidence to ignore the weather forecast, the responsiveness that keeps potholes in the rearview. The original safety feature, and still the first line of defense.

Bead

The bundled steel wire that seals air in and marries tire to wheel.

I am the moving part
that moves all 2,000 parts

The last thing on your mind when you shift into Drive, but the first that touches the road. I am the subtle differences in tread design that makes all the difference. The key to unlocking every pound of torque. Every RPM. I am your car's true potential, unleashed.

Nylon

The woven fiber that holds the tire's shape, even at high speeds.

I am THE PERMISSION TO TAKE THE SCENIC ROUTE

The translator who interprets the road. The detour that becomes the destination. The story you'll tell when you get back home. Whether you live to drive, or drive to live, I am the guide that gets you there safely. Take a closer look.

Rubber

Our secret recipe made of natural and synthetic compounds and some of the most durable elements on Earth.

I am THE NEVER-BEFORE-SEEN

I am the itch that won't settle for the average. The passion that pushes, innovates, and reimagines everything - on the road and on the screen.
Take a look behind the scenes.

LAUNCH THE MAKING-OF VIDEO

I am the must-share

I am the invitation to rethink what a tire can be, what it can do, and where it can take you.
Share this experience with a fellow driver.